Who we are

We are global brand strategists. We assist ambitious organizations in navigating the complex challenges of developing brands that have meaning for their people and their clients, ultimately driving growth and building equity.

Our experienced team has designed brands and systems for international businesses and held prestigious positions such as Global Chief Marketing Officer and Global Head of Brand with large corporations, implementing brands across the globe.

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Meet the Team

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    Lynda Dupont-Blackshaw

    FOUNDER / STRATEGIST

    Lynda is a senior strategic leader and chartered marketing professional with extensive experience across global real estate, financial services, and professional advisory sectors. Formerly Global Chief Marketing Officer at Crowe Global—one of the world’s largest accounting networks—she has overseen marketing and communications for 200+ firms across 140 countries.

    As a member of Crowe Global’s c-suite, Lynda led the network’s Global Marketing Strategy Committee and Digital Advisory Council, driving brand innovation and marketing strategies that supported global growth. Her unique expertise, combining business strategy and fee-earner experience, allows her to effectively market professional services and engage stakeholders in complex environments.

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    Cameron Webb

    FOUNDER / STRATEGIST

    Cameron is an award-winning brand strategist with over 25 years of experience building and managing impactful brands across multiple industries and geographies. A trained designer, marketer, and brand manager, Cameron has held senior leadership roles at some of the world’s most respected organisations, including KPMG, where he served as Head of Brand (UK & Europe LLP), Amlin Plc, where he was globally Group Brand Manager, and Infinite Global, where he was Global Head of Brand & Creative.

    Cameron’s career spans agency and client-side roles, giving him a unique perspective on delivering effective brand strategies. He has led high-profile projects such as the “Britain is GREAT” campaign for the UK Prime Minister’s Office and the Formula E sponsorship strategy for Amlin.

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    Robert Mighall, PhD

    STRATEGIST

    Robert is a senior creative strategist, narrative expert, and C-Suite advisor with over 25 years of experience helping businesses and their founders shape and share their stories. A former University of Oxford professor and published author, Robert brings a unique blend of academic rigor and creative expertise to brand strategy, content creation, and corporate storytelling.

    Robert specializes in developing strategic narratives that simplify complexity, align brand storytelling, and drive business growth. His expertise spans content strategy, thought leadership, creative direction, and keynote coaching for founders and executives.

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    Rob Pilkinton

    CREATIVE STRATEGIST

    Rob Pilkinton is a highly accomplished creative director and designer with over 20 years of experience shaping iconic brands and delivering transformative design solutions. Rob specializes in brand identity, digital experience design, and product design, combining strategic insight with creative excellence to craft work that reshapes industries and drives extraordinary results.

    Rob’s career spans leadership roles at some of the world’s most renowned agencies and organizations, including PwC, where he served as Head of Design, and Wolff Olins, where he worked as a Creative Director.

Contact us

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